The JRW Group, the powerhouse behind the UK’s largest niche insurance brands has just launched a new specialist product onto the market. Insure4Music provides insurance policies for all types of musicians, music teachers, DJs and singers. Digital experts DX Digital, based in Congleton, were commissioned to create a brand identity and to design and develop the new website.
DX managing director James Hack, said: “The project was an exciting one, not least because several of us play in cover bands. We wanted to avoid the product offering looking like a stereotypical insurance offering. We switched the focus of the brand to engage with its target audience which in itself is quite varied. Our inspiration came from a variety of social platforms and our own love of music."
SJ, head of marketing at JRW said: “DX Digital were recommended to me and I have been very impressed with the quality of the work and the attitude of the team. They delivered our new website on time, on budget and have been a pleasure to work with.”
The JRW Group, based in Manchester, has now commissioned the agency to turn its attention to the redesign and build of the website for its flagship insurance brand Insure4Sport.